In 2013, OUTFITTERS launched "ETHNIC BY OUTFITTERS" the much awaited women’s only brand that has received numerous accolades by its valued customers. As a brand closely connected to our roots we made sure that our women truly embrace the essence of their ethnic beauty and lead the way.
Established in Lahore in the designer ready-to-wear brand, Ethnic by Outfitters, has come to be synonymous with versatile yet powerful casual wear for both men and women. Known for our use of experimental textiles, vibrant prints, and detailed craftsmanship, Ethnic by Outfitters has inspired numerous brands in Pakistan while constantly evolving and expanding the product line we still rule hearts of our loyal customers.
